Area Visual Merchandiser Manager | Ahmed Seddiqi & Son's | Dubai | ​Jul, 2019 - present

 

Managing a team of 10 members & 30 POS, reporting to CMCO, have a full P&L ownership & manage a budget of 350K AED

 

• Develop and manage strategies to achieve business goals & KPI’s, enhancing customers experience, drive sales & remain competitive

• Creating, designing & executing seasonal theme for windows and indoor to develop stores presentation

• Drive commerciality, optimizing stores layout & identify opportunities in stores by Constant store visits

• Creating a yearly calendar for Campaigns & Promotions align with the Brands & marketing teams

• Adapt and update VM guidelines and making sure it’s been implemented in the best way

• Keep tracking and measuring of activities results to measure success, leaning & ROI

• Maintaining VM budget

• Performance management of team members, including coaching, recognition, disciplinary action and performance evaluations

• Identifying talent for growth, setting a development plans and maintain the team spirit

• Partner with the Operation, Brand managements & Marketing teams in stores visit to share visions & opportunities

• Maintain regular communications and feedback with the relevant teams

• Communicating & Negotiating with suppliers

 

Key Achievements:

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• Saved 75% on VM budget by setting-up new strategy for the promotional communications

• Increased sales by 5% by stores layout optimizations

• Increased SKU’s per m2 in stores by make use of closed store’s counters

• Improved customers experience in stores

• Motivated the team & increased their productivities

• Trained new VM members & managed team growth

• Build a data base for VM department

 

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Area Visual Merchandiser Manager | Al-Futtaim Watches & Jewelry | Dubai | Feb, ​2017 - Jun, 2019

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Managing a team of 31, in 31 stores, reporting to Head of Retail & Marketing Manager, have a full P&L ownership & manage a budget of 250K AED

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• Setting & executing a strategic plan, campaigns, goals & focuses and display theme for Visual merchandising for 12 months in advance in align with business goals & KPI’s

• Responsible in driving sales through visual merchandising, improving visual merchandising standards & creating an inviting customer shopping experience

• Training and coaching of store teams by identifying talent for growth

• Creating, designing & executing seasonal theme for windows and indoor to develop stores presentation

• Maintaining VM budget

• Optimizing stores layout to drive more commerciality

• Adapt and update VM guidelines shared from brands and making sure it’s been implemented in the best way

• Maintain monthly VM communications to stores

• Constant store visits to identify opportunities, guide the store teams & reporting feedback to line manager

• Keep tracking and measuring of activities results to measure success, leaning & ROI

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Key Achievements:

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• Increased sales by 21% in DCC shop by implementing the key focuses

• Increase brands awareness & protect brand image

• Increase stores footfall by 20% by window design and display

• Increase LFL sales by 7% throw in-stores campaigns & window design, layout optimizations and implementing the strategic plan

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Visual Merchandiser Manager | H&M | Germany | Nov, ​2015 - Jan, 2017

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• Responsible of H&M stores in Wetzlar.

• Responsible for planning, in store merchandising, stores layout, activity implementations and stores setup, the campaign planning / seasonal launch and visual scheduling as per the market needs.

• Secured effective store and window displays for daily trade, promotions and events

• Provided the season start information, preparing the seasonal goals with the management group

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Area Visual Merchandiser Manager | H&M | Saudi Arabia | ​Aug, 2008 - Jul, 2014

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Managing 19 stores, 40+ teams within the western region of KSA, reporting to the Head of Visual Merchandising of MENA

 

• Fully in charge of the store planning and the execution of the campaigns

• Responsible for the commerciality of the layout, activity implementations and stores setup

• Implementations & focus of current trends whilst maintaining company & host brand integrity

• Making guidelines presentations, window design for stores where KSA had challenged to launch brand scheme

• Monitoring daily sales, evaluation activities and taking action in communication with the Operations manager

• Planning of expansion / new stores in line with Operations team

• Strong communication from and to office and stores

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Key Achievements:

 

• Opened 15 Stores across KSA

• Received award for visual merchandising excellence in 2012 by : Coaching, training, workshop for VM team

• Increased sales by 12% LFL in 2013

• Increasing conversion rate in stores & ATV by adapting brand activities to the needs & wants of ME customer

• Reducing cost of VM material by 40% in 2012 through cost control and managing Visual budget against the BP

• Holiday replacement for VM during holidays

• Negotiated special windows & indoor schemes and agreed with the RVM to support KSA stores being aligned

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03.2006 – 07.2008│PRODUCT MANAGER│BIRD WING MANUFACTORY| SYRIA |

 

• Responsible for defining the right quality, fit and design of the product for the Syrian market by working closely with the sales department.

• Identifying and designing sketches on fashion Jeans and follow up in production process & stages to make sure the products are meeting the customers’ requirements as well as the company goals & strategy

• Attend company trainings conducted about a fashion design in Syria.